Our customer, a real asset provider (developer of real estate and renewable energy assets) is organized as a company group. whiteisland was tasked to design a new and unified web presence reflecting the various asset offers and services. The overall design language (visual and tone of voice) needs to reflect the premium offers and breathe the high-quality standards our customer stands for. All website visitors need to find intuitively any asset investment possibilities and services they might be looking for.
whiteisland has restructured the complete web portal and has organized it as a company group which is bundled into one single domain, yet with a clear content and visual differentiation for every subsidiary company and its related products and services. A visual and content-wise integration of all brands and services into intuitive and easy to follow, comprehensive customer journeys incl. the access to a customer portal has been implemented. For all design and development steps, the latest standards in UI/UX design has been applied for all content categories.